What Sir Rocco Forte says about his project…


“From the outset I wanted to create a truly luxurious resort which offered exceptional golf, spa and dining experiences amid panoramic views and spectacular design. The rugged south west coast of Sicily provided the ideal setting for the Verdura Golf & Spa Resort.

“The decision to move into resorts was a natural progression for us and a key element in the growth strategy of the business. We will be looking to attract the same leisure and corporate customers that currently stay in our other properties as well as expanding into the family market.

“For golfers Verdura offers a first-rate experience with 45 holes of the highest design set into the Sicilian countryside with superb views of the Mediterranean. As a resort it presents every possibility with a spectacular 4,000 square metre Spa, specialising in luxurious Thalassotherapy and Aromatherapy treatments.

“Families will also be very well looked after with Verdura’s Kids Club and Teenagers Club, enjoying many of the land and sea activities on offer including the 60-metre two tiered swimming pool, tennis, sailing and windsurfing. “Verdura brings together the talent and experience of some of the world’s best hotel, golf course and spa designers, who have used the vivid Sicilian setting as the inspiration for their new work here.”

THE ROCCO FORTE COLLECTION
The Rocco Forte Collection was established in 1996 to create a group of luxury hotels in Europe. The hotels have individual styles, with each hotel reflecting its nationality and location. The properties are linked together under The Rocco Forte Collection, which guarantees attention to detail, quality and service delivery.

The Collection comprises: Hotel de Russie, Rome; Hotel Savoy,Florence; The Balmoral, Edinburgh; The Lowry Hotel, Manchester; Hotel Astoria, St Petersburg; Hotel Amigo, Brussels; Brown’s Hotel, London; Villa Kennedy, Frankfurt; Hotel de Rome, Berlin; Le Richemond, Geneva; The Charles Hotel, Munich; The Augustine, Prague; Verdura Golf & Spa Resort, Sicily. Future openings: Marrakech (2011); Abu Dhabi (2010); Jeddah
(2010).

Golf Business Development
January/February 2010
www.golfbusinessdevelopment.com

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